Vitrium Systems

Exciting news! Vitrium Systems will attending this year’s Campus Technology Virtual Conference as a sponsor. Held on November 18th between 10:30am and 6pm EST, join the conference from the comfort of your own desk. If you are a higher education professional, register for the event so that you can attend such keynote speaking sessions as:

• New IT Strategies for a Digital Society - Susan E. Metros, Associate Vice Provost and Deputy CIO for Technology-Enhanced Learning and Professor of Visual Design and Clinical Education, University of Southern California
• Creating Flexible, Technology-Enhanced Collaboration and Learning Spaces - Ron Danielson, Vice Provost and CIO, Santa Clara University
• Building a Foundation for Integrating Rich-Media on a Web 2.0 Campus - Adam Smeets, Digital Media Specialist, Loyola University Chicago, John Drevs, Manager of University Web Content, Loyola University Chicago, Bruce Montes, Director of Academic Technology Services, Loyola University Chicago

Make sure you check out Vitrium’s virtual booth and say hello to Susan Daly, our Senior Marketing Manager, as well as a few of our sales representatives.

PDFSalesLeads was reviewed by Acquisition Engine as one of 3 Fresh Lead Generation Tools For the Savvy Digital Marketer. The article focused three of PDFSalesLeads’ main features and benefits:

• Custom Branded In-Document Forms
• Capture Pass-Along Reader Data
• CRM Integration with Salesforce

Receiving an AE rating of 9/10, Acquisition Engine recommends PDFSalesLeads to:

• eBook Authors for list building and connecting with the audience
• B2B Publishers to create new lead generation opportunities
• Viral Marketers to enhance content exposure and value

Make sure to check out the whole article!

Eloqua Customers First to Capitalize on Innovative Lead Generation Provided by Vitrium Systems and Broadstone Technology Group

Vitrium Systems and Broadstone Technology Group partner to provide Eloqua customers the opportunity to drive more leads from their PDF documents

San Francisco, October 19, 2010 –

Vic Almeida, Senior Product Consultant, Eloqua Corp and Peter Nieforth, CEO, Vitrium Systems at Eloqua Experience 2010

– Vitrium Systems Inc., a leading provider of PDF protection, tracking and interaction solutions, today announced a partnership with Broadstone Technology Group, LLC at the Eloqua Experience 2010 conference. Broadstone will integrate Vitrium’s PDF lead generation tool, PDFSalesLeads, with Eloqua’s marketing automation database, providing marketers with more leads and increased visibility into who is reading their white papers, datasheets and other PDF-based content.

BroadstoneConnect will allow Eloqua customers to easily embed forms within PDF documents that can be distributed across websites, email campaigns, social media channels and other marketing channels. Information collected from these forms are passed into the Eloqua database in real-time.

“We are excited to provide Eloqua customers with new technology to help increase the number of qualified leads generated by marketing,” shares Jason Trombley, Managing Director at Broadstone. “By leveraging Vitrium’s PDFSalesLeads, this will ease the distribution of PDF content and provide new insight into how and why content is being accessed, which is valuable marketing knowledge.”

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Generally, publishers of content in digital formats have used digital rights management (DRM) solutions to protect their content from being stolen and distributed illegally to non-paying and unauthorized readers. In the past, DRM has been considered a nuisance by the document’s readers, including those reading from the ubiquitous PDF format, because often the PDF DRM solution has rendered the document inaccessible or requires the reader to download special viewing software.

However, that has all changed with the new technology that is available today! But many publishers do not know what to look for in a PDF DRM solution that makes their documents both secure and easy for readers to access. So the question is, what makes a great PDF DRM solution?

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Vitrium Systems is hosting a free webinar on October 19th, 2010 at 12:00pm ET.

This webinar focuses on the struggle that educational institutes have had finding an acceptable balance between their need to proliferate copy protected material to the student population, while assuring content authors that their intellectual property is being adequately protected.

What are the challenges in managing digital content and how are leading educational institutions addressing the practical difficulties in a changing environment?

Learn how educational institutions are taking a fresh approach to protecting and enforcing exclusive rights on the Internet. You’ll get answers to the following questions:

• What are the benefits and ROI of effective Digital Rights Management?
• What are the leading and most effective approaches to protecting intellectual property?
• How can you streamline costs and increase revenues through DRM distribution?

Who should attend:
Anyone in the business of managing or disseminating educational information in a digital format.

Register for Digital Rights Management Without Borders today!

IMC Vancouver 2010 wrapped up yesterday, with Vitrium Systems as one of the conference’s sponsors. Our booth was located in the main gathering area at the Four Seasons Vancouver, with a handful of other sponsors, including Antarctica Digital, First Data, and UBC Continuing Studies. We were showcasing our PDF lead generation software, PDFSalesLeads.

Several attendees stopped by our booth and entered to win a Grouse Mountain Zipline Adventure for 2. We haven’t drawn the winner yet, but for those of you who entered, keep an eye out in your inbox for an email announcing the contest winner soon!

A few of our favourite speakers included:

• Peter Hrabinsky, Director of Marketing for Antarctica Digital – Ways to Ignite Your Social Media Initiatives
• Chris Breikss of 6smarketing – Integrating Email Marketing with Social Media

And of course…

Guy Kawasaki! Speaking about “Enchantment: The Art of Changing Hearts, Minds, and Actions”, Guy inspired the audience to be enchanting, to enchant customers with their products and services, and how specifically they can achieve the status of “enchanting”.

Conferences coming up for Vitrium Systems include Adobe Max and Salesforce’s Dreamforce, make sure to stop by our booth at both events!

The first day of IMC Vancouver 2010 involved 4 different intense training sessions on various areas of internet marketing. From social media strategy, to setting up pay-per-click campaigns, seminar leaders shared their expertise with attendees.

Vitrium’s booth showcased our PDF lead generation solution – PDFSalesLeads, where our knowledgable sales representatives helped conference attendees understand how they can be leveraging their PDFs to generate more sales leads. Many internet marketers, in particular B2B marketers, gate their PDF documents behind web registration forms that deter visitors from downloading the PDF. PDFSalesLeads embeds a contact form into the PDF, allowing viewers to preview your content (if you want them to). By previewing some of the content, readers are able to engage with the document and assess whether or not they want to read the rest of it. Engaged readers are more willing to provide accurate contact info for your sales department to follow up with!

Follow what’s happening at IMC on twitter, just search for #IMCYVR to keep up-to-date!

Tomorrow, Vitrium Systems will be attending IMC Vancouver 2010 at the Four Seasons Hotel. As one of the exhibitors, you will be able to find our booth in the Ballroom Foyer. Make sure you stop by our booth in between speakers!

Day 1 of the conference involves intensive training sessions on various topics related to successfully marketing on the web. Days 2 and 3 consist of short speaker sessions, these are the speakers we are looking forward to seeing on Day 2:

• Writing for the Web with Crawford Killan – Room 3 at 9:45am
• Ways to Ignite Social Media Initiatives with Peter Hrabinsky, Director of Marketing for Antarctica Digital – Room 1 at 1pm
• Online marketing Scandinavia Style: How to create big results in a small market with Steen Rasmussen & Henrik Stenmann, Senior Partners IIH Nordic – Room 2 at 1:45am
• Augmented Reality – Enhancing Interactive Marketing with Mathijs Gajentaan, CEO and co-founder of Winvolve – Room 3 at 3pm

On Day 3, make sure you catch these speakers:

• Enchantment: The Art of Changing Hearts, Minds, and Actions with Guy Kawasaki, CEO of Garage Technology Ventures
• Integrating Email Marketing with Social Media with Chris Breikss, 6S marketing
• Fifteen Ways to Destroy Your Social Media Marketing (and some ways to make it stronger) with Jeff Nelson, CEO of Anduro Marketing

Check out IMC’s full schedule to find out who all their speakers are. It’s going to be a great show, so make sure to check out our tweets from it!

Vitrium has a busy couple of weeks ahead of us!

Yesterday, Vitrium attended its first virtual conference as an exhibitor at Publishing Business Virtual Conference 2010. We wanted to say a big thank-you to everyone that stopped by our virtual booth! Our staff was able to live chat with anyone that was inside our booth, and visitors were also able to download a variety of informational materials about protectedpdf.

Since the focus of the conference with digital and mobile publishing, we wanted to inform our booth visitors about how the can start leveraging PDF protection to protect revenue generated from sales of online publications. We answered many questions from attendees about why protectedpdf would be the best PDF protection solution for them. Many visitors were concerned about the ease-of-use for their readers. It turned out that many felt that PDF DRM was a hinderance to access for their readers and wanted to stay away from PDF protection, mainly because their readers would have to download extra software to access publications. Our booth staff were very pleased to dispel that myth, and explain to our booth visitors that, in fact, protectedpdf documents can be viewed using Adobe Reader without any additional software or plug-in downloads required!

Next Tuesday, you will be able to find the Vitrium booth at IMC Vancouver at the Four Seasons Hotel. For all of you who are interested in internet marketing, make sure to check out the conference and stop by our booth!

This is Vitrium’s first ever virtual conference – exciting news! Tomorrow, you will be able to find our virtual booth in the virtual exhibition hall at Publishing Business Virtual Conference.

The conference starts at 7am PST and goes until 2:30 pm, with several speakers filling out the day’s schedule. Presentations that we are excited to see are:

• “Expanding Publishing Borders” with Bob Carridgan, CEO of IDG Communcations and Chris Foster, President and COO of GIE Media. It’s at 7:15 am, so don’t miss it!
• “Deconstructing Digital Distribution: Your Best Options and Tips for Managing the Process” with Michael Smith, Executive Director of IDPF, Mike Rosiak, Lead Content Architect for Wolters Kluwer Health, and Jenny Bullough, Manager of Digital Content at Harlequin enterprises. Don’t miss these speakers at 10:30am in the virtual auditorium.
• “Solving the Strategy Puzzle” with Dr. Michael Raynor, author of the best-seller “The Strategy Paradox”. This will be a very interesting keynote presentation, so don’t miss is at noon in the virtual auditorium.

If you are interested in checking out Vitrium’s virtual booth and listening in on some of the keynote speakers, sign up for this free virtual conference ASAP before it’s too late!