Options for Gating Online Content for Sales Lead Generation

Options for Gating Online Content for Sales Lead GenerationIt seems that PDF content writers see the issue of gating content to be either black or white, gated PDFs or un-gated PDFs. They throw their arms up , unable to agree on whether it is best to gate content to capture information for sales lead generation or leave the content open.

Hiding PDF documents behind a web form is known as “gating” content, whether it is in the form of a white paper, data sheet or case study. Essentially, you will be only enabling access to that content if the reader is prepared to supply a wide range of their information to you. Many online marketers make use of this as a sales lead generation source, gathering as much information as possible from the reader in exchange for access to their white paper or data sheet. The downside with this sales lead generation method is that up to 95% of readers will forego a PDF when they come across a web form.

On the other end of the spectrum, ePublishers can choose to leave their electronic content un-gated, in order to share their content freely and push their thoughts out there. The obvious problem with this method is that the publisher will have absolutely no idea who is reading and downloading their PDF documents or if anyone is actually attracted to them at all.

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Top 5 Tips For Choosing a Solution to Protect PDF Documents from Unauthorized Access

5 Tips for Choosing a Solution to Protect PDF Documents from Unauthorized AccessNowadays, lots of individuals face various challenges daily. Some challenges will be more difficult to manage than others. One challenge that a great many people must face daily is choosing a solution to protect PDF documents from unauthorized access. There is no “Magic Bullet” solution that works for everybody. Each person is different and must find her / his own best way. How, then, could you be sure to get the best outcomes?

The solution is knowledge. Few things are easy if you don’t understand it, and don’t know how to get it done. So to get good results with choosing a solution to protect PDF documents from unauthorized access, you simply need to learn more about how to.

Read this to enhance your understanding of PDF protection.

Here then are 5 tips for choosing a solution to protect PDF documents from unauthorized access:

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3 Reasons You Should Consider PDF Protection

3 Reasons You Should Use PDF ProtectionEver contemplate that you could be taking measures towards PDF protection and transform your whole life? A lot of people took action on the idea and made it happen. Almost all never go ahead and take suitable steps to make their goal a reality. Many get lost in the negatives, anxiety concerning the unknown, and do not get around to taking constructive steps towards successful PDF protection.

Wait a moment and let’s slow down a bit. Let’s think about this. You ought to consider taking steps to protecting your PDFs, and here’s a few reasons for you to use PDF protection.

To begin with, for the “positive ” aspect, I would point out that protecting PDF documents permits you to control and track who is reading your electronic content. All right, I acknowledge your doubts for the “negative” side, and I agree that you have a genuine point when you point out that PDF protection can pose huge difficulties for readers if it hinders their ability to gain access to the document. However I would like to additionally mention that PDF protection doesn’t have to do that – it can be seamless for readers to gain access to content while enabling you to take control of your PDF document.

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3 Reasons You Should Use eBook Security

3 Reasons for eBook SecurityEver think that maybe you should be using eBook security? That thought has occurred to a lot of people. Some have even taken action to help with making that happen. Most just think it over briefly, then dismiss the idea. Sometimes it is because they may have too much inertia to get started. Sometimes it’s because it is a big unknown. Still other times it’s because they do not know the various requirements.

Well, slow down here. Let’s look at this. Here’s 3 reasons why you should use ebook security that you might consider.

First and foremost, for the “Pro” side, I might explain that using eBook security allows you, the publisher, to control and track who exactly is accessing and reading your work. Okay, I acknowledge your objection, on the “Con” side, and I agree that you have a valid point if you say that eBook protection can be a huge pain for readers if it hinders their ability to access the document’s content. But I want to additionally point out that eBook security doesn’t have to be a pain for your readers. It can allow authorized readers (those who have paid to read the eBook) to easily access the content while providing you, the publisher, with complete control over the document’s accessibility .

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PDF Protection Required? The Vancouver Public Library’s Surge in eBook Borrowing

PDF Protection for Vancouver Public Library's eBooksThe Vancouver Public Library (VPL) has seen a huge surge in the number of eBooks that are being loaned out to its readers. Currently, VPL has over 5,500 eBooks available for download, in both PDF and ePUB formats. Keep in mind that each eBook can only be loaned out to one person at a time, just like with hardcopy books.

However, unlike hardcopy books, these eBooks do not allow the reader to incur late fees because when an eBook is due to be returned, the file is automatically deleted from the reader’s computer.

It is important for VPL to maintain control over who has access to every eBook in order to prevent any copyright infringements. Legally, libraries can replicate copyrighted materials only to preserve or replace certain works, or to transform them for disabled readers. This means that a single copyrighted eBook cannot be reproduced and distributed to more than one person at a time. If libraries want to be able to lend out more than one copy of an eBook at any time, they must purchase more versions and not duplicate the one they already have.

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US Military WikiLeaks – The Need for Document Control

US Military WikiLeaksBy now we have all heard about the top secret US military documents pertaining to the Afghanistan war being leaked to WikiLeaks. More than 91,000 reports describing actions involving the US military’s actions between 2004 and 2010 were leaked to several major media outlets before being published online.

The moral and ethical implications of having these confidential documents leaked are not for us to surmise over, rather we are asking another question – how could the US military have prevented such a huge leak of internal confidential documentation?

The answer is astoundingly simple. With such sensitive information, the US military should have been using a PDF protection system that secured each document individually, requiring users to enter authorized credentials each time it was opened. We can only assume that the US military does use a document security system and we cannot comment on the security system they are employing, the nature of which is obviously confidential for security purposes. But what we can point out is that clearly there was a huge problem with it.

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Peter Nieforth Interviews Foxit Corporation’s George Gao

Vitrium Systems CEO, Peter Nieforth, interviews Senior VP at Foxit Corporation, George Gao, about the latest release of Foxit Reader V4.0

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Vitrium Systems: Generating Sales Leads

By Barbara Brynko, LexisNexis

July 1, 2010

Vitrium Systems has discovered more than one method to harness theuntapped information about potential customers within enterprise-driven PDFs.

“We have found ways to control, track, and interact with your PDFs,” says Peter Nieforth, CEO and co-founder of the Vancouver, British Columbia-based Vitrium Systems. Enterprises can now engage more with users who are interacting with their content.

The latest tool in Vitrium’s suite of products is PDFSalesLeads, aweb-based application that lets publishers capture qualified sales leads via interactive forms embedded within a document. Suppose a car manufacturer provides a PDF with the specs on a new car to a potential customer, says Nieforth. The car manufacturer can embed a form in the PDF to set up an appointment for a test drive. The user interest is there already, he says, and the smart-document technology can get the user engaged with the car manufacturer or dealership right on the spot. PDF-SalesLeads captures data on sales leads as readers are interacting with the document, he says, and the embedded forms send the data about these readers directly to the publisher in real time as thedocuments are read, shared, or passed along to others.

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Peter Nieforth Showcases Smart Document Technology on New Tablet

At Computex 2010 in Taipei, our CEO Peter Nieforth discovered that in the next 6 to 12 months, more than 25 tablet computers running Windows will be coming to market. That means more than 25 tablets computers will support our Smart Document Technology and be able to run our PDF protection solution – protectedpdf.

Peter is fortunate enough to have one of the very first Windows compatible tablet computers – iiView’s M1touch. Check out how the M1touch works with protectedpdf!

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Business in Vancouver Announces Vitrium’s New Director of Sales and Marketing

Stuart Sim - Director of Sales and Marketing at Vitrium Systems

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