Vitrium Systems

Computex Taipei 2010 has ended for the 30^th year and I got to see many great products.  Some products are on sale now while other products are concept, pre-commercial or about to head into production and will hit store shelves in the months ahead!

Let’s kick things off with a note about the next wave of mobile computing and our excitement at Vitrium Systems.  I wrote earlier this week that, “the PC is dead!”  That’s tough to say when there are over a billion personal computers in use.  Transformation is occurring with PC’s faster than ever before. Consider that it may be a combination of innovation, connectivity and the cloud!  Everything is heading into the cloud with the latest chips, improved power management, and increased functionality with better user interfaces.  So at Computex Taipei, I saw an explosion of new devices and new categories all rushing to market. It reminds me of Boujolais nouveau and the race to get the first bottles of the vintage to market. 

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The rain continues to come down here in Taipei, Taiwan, and so do the vast number of E-book readers, slates and tablet coming to market.  It is the 30^th meeting of Computex Taipei, and wow, I am excited about the future.  Consider that there is a paradigm shift occurring here in Taipei away from the PC (or personal computing) to mobile computing!

On May 25^th I attended the SIIA NetGain Conference and Technology Innovation Tour in San Francisco, California, to Adobe Systems, Google and Apple.  I was at Apple Corporate Headquarters standing in the Apple Store examining the new iPad.  Slick doesn’t begin to describe what Steve Jobs has done in transforming already 2 million folks away from their PC’s to mobile computing!  So, where is the Microsoft supported version of this really cool device?  Well, look no further I found a ton of them here in Taipei at Computex!

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This is my third time attending Computex Taipei in ten years.  This year marks the 30^th year that this party has been going on and the magnitude of this conference continues to grow.  To facilitate the madness, this year’s show is being held in four separate venues across the city. Candidly, there is too much to see, try 5,000 booths with supermodels and promotional giveaways abound. What recession, tech is sizzling!

There are lots of new chips being announced, it is hard to keep up with all their names and the collision of the CPU and the GPU on a single piece of silicon.  Day two was really iPad killer day at the show, also netbook killer day as tablets are back!

Intel introduced the next generation of Atom Chips for netbooks, tablets and smartphones which will ship by the end of the year. Qualcomm is out and shipping their third generation Snapdragon chips. AMD demonstrated two of their Fusion accelerated processing units. The Ontario and the Llano will ship in the first half of 2011.

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I came across this blog post from Brian Carroll, When is a “free download” no longer free?, which spoke about how people were tired of having to fill out web forms in order to read “free” content and then after reading it they would get bombarded with sales calls, whether or not they found the info valuable.

This is a perfect example of why docmterics offers a nice balance between web forms and open content.  Marketers and readers both walk away happy. Docmetrics allows you to place a customized form inside your document.  This allows you to tease / qualify / entice your readers before asking them for personal data (a refreshing give and take relationship).  In other words, you are allowing your reader to gather an understanding of what you have to offer before they identify themselves.  If what you offer solves their problem, they will be inclined to provide their contact information and the in-document form is a great way to facilitate this interaction. In either event (submit or skip) the reader will always receive your content.  This is critical.  Allowing your reader to “skip” the form will lead to better quality leads i.e. why fill in bogus data when you can skip the form entirely?

There’s a great article on marketers surviving the downturn on Sherpa’s blog this week titled, “SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn”

One of the key ways to surviving the downturn and being ahead of others is to always be able to gather more actionable data about your target customer. One of the tips that Anne Holland gives is truly key, “Improve measurements company-wide so you know what to cut and what to invest more in.” I would take that tip one step further and also say that improving ways to measure your outreach efforts through your current content collateral will give you a head start over your competitors.