By Barbara Brynko, LexisNexis

July 1, 2010

Vitrium Systems has discovered more than one method to harness theuntapped information about potential customers within enterprise-driven PDFs.

“We have found ways to control, track, and interact with your PDFs,” says Peter Nieforth, CEO and co-founder of the Vancouver, British Columbia-based Vitrium Systems. Enterprises can now engage more with users who are interacting with their content.

The latest tool in Vitrium’s suite of products is PDFSalesLeads, aweb-based application that lets publishers capture qualified sales leads via interactive forms embedded within a document. Suppose a car manufacturer provides a PDF with the specs on a new car to a potential customer, says Nieforth. The car manufacturer can embed a form in the PDF to set up an appointment for a test drive. The user interest is there already, he says, and the smart-document technology can get the user engaged with the car manufacturer or dealership right on the spot. PDF-SalesLeads captures data on sales leads as readers are interacting with the document, he says, and the embedded forms send the data about these readers directly to the publisher in real time as thedocuments are read, shared, or passed along to others.

“Vitrium’s technology allows the publisher to eliminate the ‘registration gate,’but it can also tell you what’s happening with your PDFs after they have been downloaded,” says Nieforth. The new PDFSalesLeads joins two other tools in the company’s collection of smart-document technology. The company’s flagship product is the Protectedpdf, which has technology built in to gather data and prevent unauthorized access and distribution of a company’s digital content as well as minimize misuse of confidential data. Protectedpdf is available in two versions: Protectedpdf SBE (small-business edition) and Protectedpdf ES(enterprise edition).

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The second tool in Vitrium’s toolkit is docmetrics, another built-in product that keeps publishers informed of the user metrics from a PDF. The tool can track who is reading, sharing, and downloading PDF content. Publishers can also follow viewer metrics and gain insights into user behavior to optimize content offerings and maximize ROI. Nieforth says a company can monitor reader usage of a document and findout if most users are only reading up to page 4 of a six-page document, for example. The company may want to rethink the format of the document and condense or remove the last two pages if no one is actually reading them. Likewise, readers may go directly to page 3 of the PDF to focus in on specific content, as directed in pass-along instructions from one reader to another. Docmetrics can keep track of who is reading what and for how long.

But the new PDFSalesLeads cuts to the chase, letting publishers embed forms inside documents to connect with readers as they engage with the content. Documents are viewable using Adobe Reader or Foxit Reader, so PDFSalesLeads offers a transparent reader experience. The smart-document technology can also be integrated seamlessly into any CRMsystem using Salesforce.com.

“Millions of documents are created everyday and sent out by email,posted on websites, or forwarded, and there is no information about what is happening with them,” says Nieforth. Vitrium’s products can give publishers a window into the readers’ world and what content theyfind valuable, he says.

By Image and Data Manager

A new document protection application has been released by Vitrium Systems at Computex Taipei.

Called protectedpdf, the new release extends customisable features to support web-site authorisation to documents and transparent watermarking, as well as a routine security update.

“Many publishers allow access to and distribution of documents through their web-sites,” said Vitrium CEO Peter Nieforth.

“Publishers now have a seamless way to protect documents that may be downloaded. The offline documents remain protected and controlled using protectedpdf embedded technology which always remains with the document.”

Another new feature is the ability to place transparent watermarks within documents. Previously, the watermarking facility in protectedpdf placed watermarks on top of the document text. With the new transparent watermark capability, users can place watermarks within the body of the document, with the watermark behind the text.

Protectedpdf is supported by Foxit Reader, Adobe Acrobat, and Adobe Reader.

New Tool to Find the Right Customers Faster

Taipei, Taiwan (June 8, 2010) Vitrium Systems, a leading technology vendor in smart document technology, announced the Asia Pacific release of PDFSalesLeads today at Smart Cloud Canada being held at the Far Eastern Plaza Hotel in Taipei, Taiwan.  PDFSalesLeads is the first web-based application to allow publishers to capture qualified sales leads through interactive forms embedded within PDF documents. 

PDFSalesLeads captures sales lead data when readers interact with documents.  The embedded interactive forms send information to the publisher in real time when documents are read, shared or passed along.

“Millions of documents are created everyday and sent out by email, posted on websites or forwarded and there is no information about what is happening with them,” said Peter Nieforth, Co-Founder and CEO of Vitrium Systems.  “Many websites have marketing brochures, data sheets or other documents, and generally capture no data about who is reading them or what they are doing with them. Vitrium’s technology allows publishers to know what’s happening with their documents after download.” 

PDFSalesLeads allows publishers to embed forms inside documents and survey readers as they engage in the content. Because documents are viewable using the free Adobe Reader or Foxit Reader, PDFSalesLeads provides a transparent reader experience and PDFSalesLeads seamlessly integrates into CRM systems such as SalesForce.com. 

“We are pleased to showcase innovative technology and companies such as Vitrium Systems to Taiwan’s IT leaders,” said Philippe Rheault, Director, Canadian Trade Office in Taipei.  “Vitrium Systems and PDFSalesLeads is an example of innovative software developed and supported by Government of Canada programs such as the Scientific Research & Experimental Development (SR&ED) tax incentive program, one of the world’s most generous tax-based R&D programs.”

About Vitrium Systems
Vitrium Systems (http://www.vitrium.com/), is a private software company specializing in software applications to control, track and interact with PDF documents. Vitrium’s customers benefit by, controlling the access of digital documents, tracking document usage analytics and reader engagement, and interacting with readers and collecting data in ways previously unavailable in digital documents.

With customers in over 12 countries, Vitrium’s products, protectedpdf®, docmetrics™, and PDFSalesLeads™ are a range of easy to use applications delivered in Software as a Service (SaaS) and enterprise versions for document protection, document tracking and document interactivity, www.vitrium.com.

Advanced Publishing Tools Transparently Watermark Content and Allow Seamless Document Single-Sign on through Web-Sites

Taipei, Taiwan (June 2, 2010) – Vitrium Systems, a leading technology vendor in smart document technology, announced the release of protectedpdf at Computex Taipei.  Protectedpdf is the leading document protection application for smart publishers to control and track documents from misuse.  

Protectedpdf offers publishers a number of document protection features such as: maintaining control of their intellectual property even after document distribution, deterring unwanted distribution of documents, and tracking who is accessing and using the documents. The new release extends customizable features to support web-site authorization to documents and transparent watermarking, as well as a routine security update.

“Many publishers allow access to and distribution of documents through their web-sites,” said Vitrium CEO Peter Nieforth. “Publishers now have a seamless way to protect documents that may be downloaded. The offline documents remain protected and controlled using protectedpdf embedded technology which always remains with the document.”

Another new feature is the ability to place transparent watermarks within documents. Previously, the watermarking facility in protectedpdf placed watermarks on top of the document text. With the new transparent watermark capability, users can place watermarks within the body of the document, with the watermark behind the text. 

The security update for protectedpdf is routine and ongoing measure to ensure that protectedpdf documents are as secure as possible, while continuing to provide unparalleled ease of use for customers and document end users. “We are excited about the new tools for publishers,” said Foxit SVP Sales and Marketing George Gao. “Vitrium continues to offer exciting features in document protection for publishers and Foxit is proud of our partnership with Vitrium and protectedpdf.”

About Vitrium Systems
Vitrium Systems, is a private software company specializing in applications to control, track and interact with PDF documents. Protectedpdf is supported by Foxit Reader, Adobe Acrobat, and Adobe Reader. Vitrium’s customers benefit by, controlling the access of digital documents, tracking document usage analytics/reader engagement, and interacting with readers and collecting data in ways previously unavailable in digital documents.

With customers in over 12 countries, Vitrium’s products, protectedpdf®, docmetrics™, and PDFSalesLeads™, are a range of easy to use applications delivered in Software as a Service (SaaS) and enterprise versions for document protection, document tracking and document interactivity.

Dan Shea of Planet PDF announced the launch of PDFSalesLeads today in the weekly article - This week in PDF. This exciting annoucement was the first of four developments in the world of PDF technology. Check out the full article to find out what Planet PDF has to say about our new sales lead generation tool for PDF document.

For Immediate Release

SAN FRANCISCO (May 24, 2010) — Vitrium Systems, a leading technology vendor in smart document technology, announced the official launch of PDFSalesLeads today at SIIA NetGain Conference and Road Trip for Innovation. PDFSalesLeads is the first web based application to allow publishers to capture qualified sales leads through interactive forms embedded within documents.

PDFSalesLeads captures sales lead data when readers interact with documents. The embedded interactive forms send information to the publisher in real time when documents are read, shared or passed along.

“Millions of documents are created everyday and sent out by email, posted on web sites or forwarded and there is no information about what is happening with them,” said Peter Nieforth, Co-Founder and CEO of Vitrium Systems. “Many web sites have case studies, whitepapers, data sheets, annual reports or other documents, and currently capture data through initial registration, capturing data at the start. Not only does Vitrium’s technology allow the publisher to eliminate the ‘registration gate’, but it can tell you what’s happening with your PDFs after download.” PDFSalesLeads allows publishers to embed forms inside documents and survey readers as they engage in the content. Because documents are viewable using Adobe Reader or Foxit Reader, PDFSalesLeads provides a transparent reader experience and PDFSalesLeads seamlessly integrates into any CRM system including SalesForce.com.

To purchase PDFSalesLeads or sign up for your free trial, please visit www.pdfsalesleads.com.

About Vitrium Systems

Vitrium Systems, is a private software company specializing in applications to control, track and interact with PDF documents. Vitrium’s customers benefit by, controlling the access of digital documents, tracking document usage analytics and reader engagement, and interacting with readers and collecting data in ways previously unavailable in digital documents.

Vitrium’s products, protectedpdf(R), docmetrics(TM), and PDFSalesLeads(TM), are a range of easy to use applications delivered in Software as a Service (SaaS) and enterprise versions. Vitrium Systems is based in Vancouver, BC, Canada. Learn more about Vitrium Systems, Inc. www.vitrium.com.

The Vitrium and Foxit partnership supports Vitrium’s protectedpdf software. Protectedpdf users can now view protectedpdf enhanced documents using the Foxit Reader

For Immediate Release

New York, NY (February 24, 2010) Vitrium Systems, a leading Smart Document Technology vendor, announced a new partnership with Foxit Corporation today at the O’Reilly Tools of Change for Publishing Conference. The partnership supports Vitrium’s protectedpdf software. Protectedpdf users can now view protectedpdf enhanced documents using the Foxit Reader.

Protectedpdf allows publishers to control and track the distribution of PDF files in order to protect intellectual property and prevent the misuse of confidential information. Protectedpdf provides a seamless user experience that increases user access to electronic content. Readers never need to download specialized software or plug-ins.

Foxit has implemented JavaScript support required for protectedpdf documents to be unlocked and viewed in a more secure environment. Protectedpdf users will now have more freedom of choice when viewing PDF documents. “With the ubiquity of PDF, we are now able to support customers using the Foxit Reader,” said Peter Nieforth, Co-Founder and CEO of Vitrium. “We are constantly seeking ways to support our customers and maximize the user-value of distributing PDFs. Foxit helps us take great strides in enhancing our ability to deliver PDF solutions across our customer base.” Previously unavailable to protectedpdf users, Foxit Reader Version 3.2 now allows users to highlight content, insert comments into the protected document, and includes a note-taking feature. Its small file size and fast launch speed makes Foxit Reader a valuable choice for protectedpdf users. Foxit Reader is available for download free of charge from www.foxitsoftware.com. “We are very excited about this partnership,” said Foxit CEO Eugene Xiong. “Protectpdf customers will now have access to new exciting features, such as highlighting, note taking and commenting tools, while enjoying a smaller, faster, more efficient PDF reader.” 

About Foxit Corporation

Foxit Corporation, a Microsoft Certified Partner, is at the forefront of cost-effective electronic document solutions. Customers of Foxit’s award-winning products include major technology and healthcare companies; global financial services firms and government agencies. Founded in 2001, Foxit Corporation believes in innovative, standards-based technology and unrivalled customer support, with a deep commitment to sustainable, environmentally sound products and services. 

About Vitrium Systems

Based in Vancouver, British Columbia, Vitrium Systems is a private company specializing in electronic document software built using the patent pending protectedpdf technology. For more information about Vitrium, visit www.vitrium.com.To learn more about Vitrium’s products please visit www.protectedpdf.com.

Immediate Release

December 22, 2009 — Vitrium Systems, today announced that their PDFSalesLeads™ application is being used to power a PDF-based e-book created for the PODIUM PDF e-book connects visitors and guests of the 2010 Winter Games with innovative companies and technologies being developed in British Columbia.

PDFSalesLeads is a web-based application that organizations use to embed custom lead-generation forms inside PDF documents. By embedding the lead-generation form inside a document, readers can preview a few pages of content before submitting the lead form, rather than abandoning the document download as they do up to 95% of the time when presented with a web-based form.

The PODIUM PDF e-book is the centrepiece of theBritish Columbia Technology Industry Association’s (BCTIA’s) 2010 Games program and illustrates the talent and ingenuity that makes British Columbia a great place to live, work, study and invest.

“With our PODIUM program, the BCTIA is providing a meeting concierge service to facilitate introductions between media and guests and the innovative companies that we have here in BC”, stated Pascal Spothelfer, President of the BCTIA. “The PDFSalesLeads tool from Vitrium Systems will allow us to make better connections as the e-book gets forwarded by business colleagues, Canadian embassies and consulates and by Olympic partners to guests who might be interested in connecting with the best that BC has to offer while they are visiting the Games.”

“The PODIUM e-book is a great example of the potential of PDFSalesLeads” stated Peter Nieforth, CEO of Vitrium Systems. “Like many organizations, the BCTIA wants its public documents accessible, but they also want to know who is reading them so they can make a connection. Since the lead-generation form travels with the document, it is accessible to everyone who might receive the PDF and doesn’t present a barrier to downloading it”, Nieforth added.

“We’re proud that as an innovative BC company Vitrium Systems has chosen to be part of our PODIUM program and more so that their solution will allow us to make even more connections during the non-stop activity of the 2010 Games”, Spothelfer added. “Our team was very impressed with the simplicity of the PDFSalesLeads tool and we were able to insert our custom interactive form into the PODIUM book within minutes.” “To make better connections with all our programs, we will soon be adding the PDFSalesLeads application to several other PDF books, whitepapers and reports that are available on our website.”

To see PDFSalesLeads in action, download the PODIUM digital at http://www.bctia.org/podium
or trial it for free at http://www.pdfsalesleads.com.

About Vitrium Systems
Vitrium Systems, a software technology company, provides businesses and organizations with applications to control, track and interact with their PDF documents. Vitrium’s customers benefit by:

• Controlling the piracy and unauthorized distribution of digital documents;
• Tracking document usage analytics and reader engagement;
• Interacting with the reader and collecting data in ways previously unavailable in digital documents.

Vitrium’s products, protectedpdf®, docmetrics™, and PDFSalesLeads™, are a range of easy to use applications delivered in Software as a Service (SaaS) and enterprise versions. Vitrium Systems is based in Vancouver, BC, Canada. Read more about Vitrium at http://www.vitrium.com.

About the BC Technology Industry Association
Growing BC’s technology industry…one company at a time.
The BC Technology Industry Association is an industry-funded organization supporting the growth of British Columbia’s strong knowledge economy. Our network of 2100+ member companies are all sizes and from all technology sectors and collectively employ over 70,000 workers in BC.

We deliver programs and services that directly influence the growth and success of our companies, such as PODIUM, our industry promotion program, Xcelerate, our executive education program, and PEER2PEER groups, where our members connect to share and learn.

 As the voice of the technology industry, the BCTIA is committed to the ongoing growth, sustainability and prosperity of the technology industry and the transformation of British Columbia to a knowledge-based economy. http://www.bctia.org

Adobe Systems expected to incorporate similar technology to Vitrium’s docmetrics using Omniture technology. A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.

For immediate Release

VANCOUVER (November 5, 2009) A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.

Titled “Adobe’s Designs on Web Analytics: The Omniture Acquisition,” the report, by noted electronic publishing analyst Thad McIlroy, quotes from both outside analysts and Adobe executives to uncover the inside rationale for Adobe’s $1.8 billion purchase.

All parties surrounding the deal have recognized that a vital component of the web, PDF files, are not measured by web analytics firms today. Anil Batra, in his blog on web analytics states the case plainly. He sees numerous advantages in Adobe having the opportunity to add robust analytics to PDF files. Creators of PDF content will not only be able to see how many people downloaded a particular piece of content but they will also learn:

• About the circulation of the content. Did a person who downloaded the paper pass it along to others?
• How far did the reader go through the PDF?
• If a reader searched for something in the PDF?
• What were the keywords?
• To tie the PDF analytics with site analytics to optimize and target the site side experience as well as arm the sales force with the information

Paul Weiskopf, Adobe Systems’ SVP of Corporate Development is quoted in an interview conducted exclusively for the report stating: “We think that there are opportunities for PDF, but we don’t see this as limited to any specific file format. We expect to be agnostic with respect to formats.” However, as McIlroy notes, “for several years Vitrium Systems has sold a similar offering called docmetrics. The key features of docmetrics might be incorporated into Adobe’s offerings in the years to come, but docmetrics makes it easy today to visualize how the Omniture acquisition can enable web analytics in PDF files. Docmetrics changes the value proposition for the dissemination of PDF documents. ”It’s remarkable,” McIlroy commented after the report’s release, “how far ahead of the curve Vitrium has been with docmetrics. It will surely be several years before Adobe can fully implement Omniture’s technology in Adobe’s Acrobat technology, which provides a great opportunity to Vitrium.” The report Adobe’s Designs on Web Analytics: The Omniture Acquisition, (2009 by The Future of Publishing) is available for download for $95 as a protectedpdf document at www.thefutureofpublishing.com.

About Vitrium Systems

Based in Vancouver, British Columbia, Vitrium Systems is a private company specializing in electronic document software built using the patent pending protectedpdf technology. For more information about Vitrium, visit www.vitrium.com.