By Barbara Brynko, LexisNexis
July 1, 2010
Vitrium Systems has discovered more than one method to harness theuntapped information about potential customers within enterprise-driven PDFs.
“We have found ways to control, track, and interact with your PDFs,” says Peter Nieforth, CEO and co-founder of the Vancouver, British Columbia-based Vitrium Systems. Enterprises can now engage more with users who are interacting with their content.
The latest tool in Vitrium’s suite of products is PDFSalesLeads, aweb-based application that lets publishers capture qualified sales leads via interactive forms embedded within a document. Suppose a car manufacturer provides a PDF with the specs on a new car to a potential customer, says Nieforth. The car manufacturer can embed a form in the PDF to set up an appointment for a test drive. The user interest is there already, he says, and the smart-document technology can get the user engaged with the car manufacturer or dealership right on the spot. PDF-SalesLeads captures data on sales leads as readers are interacting with the document, he says, and the embedded forms send the data about these readers directly to the publisher in real time as thedocuments are read, shared, or passed along to others.
“Vitrium’s technology allows the publisher to eliminate the ‘registration gate,’but it can also tell you what’s happening with your PDFs after they have been downloaded,” says Nieforth. The new PDFSalesLeads joins two other tools in the company’s collection of smart-document technology. The company’s flagship product is the Protectedpdf, which has technology built in to gather data and prevent unauthorized access and distribution of a company’s digital content as well as minimize misuse of confidential data. Protectedpdf is available in two versions: Protectedpdf SBE (small-business edition) and Protectedpdf ES(enterprise edition).
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The second tool in Vitrium’s toolkit is docmetrics, another built-in product that keeps publishers informed of the user metrics from a PDF. The tool can track who is reading, sharing, and downloading PDF content. Publishers can also follow viewer metrics and gain insights into user behavior to optimize content offerings and maximize ROI. Nieforth says a company can monitor reader usage of a document and findout if most users are only reading up to page 4 of a six-page document, for example. The company may want to rethink the format of the document and condense or remove the last two pages if no one is actually reading them. Likewise, readers may go directly to page 3 of the PDF to focus in on specific content, as directed in pass-along instructions from one reader to another. Docmetrics can keep track of who is reading what and for how long.
But the new PDFSalesLeads cuts to the chase, letting publishers embed forms inside documents to connect with readers as they engage with the content. Documents are viewable using Adobe Reader or Foxit Reader, so PDFSalesLeads offers a transparent reader experience. The smart-document technology can also be integrated seamlessly into any CRMsystem using Salesforce.com.
“Millions of documents are created everyday and sent out by email,posted on websites, or forwarded, and there is no information about what is happening with them,” says Nieforth. Vitrium’s products can give publishers a window into the readers’ world and what content theyfind valuable, he says.
Related posts:
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- [PRESS RELEASE] Vitrium Systems Realizes 148% Sales Growth
- [PRESS RELEASE] Vitrium Systems to Launch Docmetrics™, an Innovative Web-based System Empowering Marketers to Capture Rich PDF Reader Data, at the SIIA NetGain Conference
- [PRESS RELEASE] Vitrium Systems Announces New Version of Docmetrics for Maximum Performance with Adobe Reader 9
- [PRESS RELEASE] Vitrium Systems Launches New Docmetrics Version Delivering Real-time Lead Generation Data from Electronic Content
