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VITRIUM SYSTEMS TO OFFICALLY LAUNCH docmetrics™ AT SIIA NetGain CONFERENCE
Media Contract:
David Libby
Two Pins Public Relations
Tel 510 868 4903
Cel 510 377 1466
Email: dlibby@twopinspr.com
For Immediate Release
Innovative Web-based System Empowers Marketers to Capture Previously Unavailable PDF Reader Data
VANCOUVER, British Columbia - May 19th, 2008 - Vitrium Systems, leading provider of intelligent electronic document solutions, today announced that it will officially launch the web-based docmetrics application at this year's Software and Information Industry Association (SIIA) NetGain conference, May 18-20 in San Francisco.
Peter Nieforth, Chief Executive Officer, Vitrium Systems commented: "We're extremely excited to be launching a unique, web-based electronic document technology at NetGain, which is an important annual event for the software and content industries alike."
Docmetrics transforms standard PDFs into what Vitrium calls "smart documents". These enhanced PDF documents capture rich reader data using customizable, dynamic in-document forms and Vitrium's innovative document analytics technology - which measures reader engagement and document performance.
Docmetrics empowers business-to-business marketers, electronic publishers and anyone who distributes content using PDF to capture a wealth of data on who reads their documents and how these readers engage with content. Rich reader data helps companies maximize lead generation, understand their markets, and optimize the quality of their content.
Much of the information captured by docmetrics has never previously been available. For example, docmetrics is the first technology that allows companies to survey readers while these readers are engaged with PDF content. Docmetrics also captures previously unavailable data on "pass along" readers who receive content through online sharing.
"Docmetrics generates more, better quality data than content providers have ever been able to gather before," stated Mr. Nieforth. "This information provides online marketers and electronic publishers with an unprecedented wealth of actionable insight."
For more information about docmetrics, visit www.docmetrics.com.
About Vitrium Systems
Based in Vancouver, British Columbia, Canada, Vitrium Systems is a private company specializing in electronic document technologies built using the patent pending protectedpdf® software engine.
For more information about Vitrium, visit www.vitrium.com.
About SIIA NetGain
The SIIA NetGain conference provides a forum for the discussion of issues important to the software and content industries, with a special focus on web-based applications. This year's conference will tackle key issues such as the impact of new business models and social media on the software and content industries.
For more information about SIIA NetGain, visit www.siia.net/netgain/2008.
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