Market Media leverages docmetrics to prevent unauthorized PDF usage

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MARKET MEDIA LEVERAGES DOCMETRICS™ TO PREVENT UNAUTHORIZED PDF USAGE

Media Contract:
Randa Codron
Marketing Manager
Vitrium Systems Inc.
Tel 604 677 1500 ext. 29
Email randac@vitrium.com

For immediate Release

Case study highlights how PDF tracking technology helped electronic publisher win the battle against unauthorized content sharing

VANCOUVER – (October 2, 2008) – Vitrium Systems, the leading name in smart document technology for PDF security and tracking, today announced the release of a new case study highlighting the success an electronic publishing company has had using the web-based docmetrics application to identify and prevent unauthorized content sharing.

Based in Richmond Virginia, Market Media publishes a weekly report called Lodging Development, which tracks development and transactions in hotel real estate. Lodging Development is delivered exclusively as a PDF download, sold according to a license-based subscription model.

Market Media suspected that some customers were misusing their license agreements by passing reports along to unauthorized readers. The company adopted docmetrics in order to measure how widespread misuse of license agreements had become and identify specific instances of unauthorized document sharing.

Thanks to the application's user-friendly Software-as-a-Service (SaaS) interface, Market Media was able to get value from docmetrics extremely quickly. Jack Elsner of Market Media commented: "There's a very short learning curve with docmetrics. I like the fact that it's so usable – you can just dig right in".

Leveraging the docmetrics system's unique PDF tracking technology allowed Market Media to identify the extent to which certain clients were exceeding their license agreements. The company then used the reader data collected by docmetrics to negotiate appropriate new license agreements with these clients.

For Market Media, the end result has been a marked increase in revenues. "We've had great success using docmetrics." commented Jack Elsner. "A handful of larger clients are now paying three and a half times the rate they paid before. At the lower end, it's still about a 10 to 20% increase."

To read the full case study, please go to this link (http://www.docmetrics.com/Includes/PDFs/CaseStudies/MarketMedia.zip).

About Vitrium Systems and docmetrics

Based in Vancouver, Vitrium Systems is the leading name in smart document technology for PDF security and tracking. The company was named in Gartner's Cool Vendors in CRM Marketing and Analytics, 2008 report. For more information on Vitrium, visit http://www.vitrium.com/.

Docmetrics is a SaaS solution that transforms PDFs into smart documents featuring PDF analytics technology, which reports detailed real-time data on how readers use and engage with content. Smart PDFs can also feature dynamic forms that report reader responses as and when forms are submitted. For more information on docmetrics, visit: http://www.docmetrics.com/.

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