Vitrium Systems

White papers have become established as a cornerstone for most lead generation campaigns, and the content format continues to be one of the most successful response drivers during the recent economic downturn. For example, the 2009 Media Consumption Report from TechTarget showed white papers continued to be the top content source (cited by 66% of respondents) buyers turn to when evaluating new technology.

The content format also continues to have strong viral impact—one with 93% of buyers passing along up to half of the white papers they read/download, according to InformationWeek’s Best Practices Research Series on white papers. However, in order for white paper offers to stand out and succeed in a crowded field of lead gen offers, cutting edge marketers are realizing the need to stand out from the crowd by trying new approaches and integrating outside tools and tactics to optimize their content messaging.

Turn your white papers into lead generating machines, checkout PDFSalesLeads…a new lead generation tool for your PDF content!

If PDF is your preferred medium for issuing requests for quotes (RFQs) and requests for proposals (RFPs), you can now remotely control what the recipients can and cannot do with the file you send.  Check out the article, An Argument for SaaS: A look at on-demand project management and digital rights management services. Kenneth Wong showcases protectedpdf’s new Small Business Edition in Cadalyst Magazine!