Vitrium Systems

I recently read a blog post titled “A New Tactic for White Paper Lead Generation,” which clearly explained both the pros and cons of current white paper distribution tactics. The post examined both free distribution (ungated content) of the white paper and hiding it behind a web form (gated content).

Ungated Content:

Pros: Disseminates your information quickly and to many more people, as free white papers are passed along to other business contacts more readily than gated content.

Cons: It is unable to capture leads and define who your target readers are, and also makes it difficult to require readers to register for your white papers after they have been give out for free.

Gated Content:

Pros: Captures leads and provides a measurable return on investment

Cons: May captures poor leads with fake or inadequate information, and does not measure the bounce rate of users unwilling to go through with the registration process

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After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

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By Mike Bawden, Brand Central Station

Mike Bawden was given a sneak preview of PDFSalesLeads, Vitrium Systems’ sales lead generation software for PDF documents. Read how PDFSalesLeads provides a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them.

Read the full article – Vitrium Systems Offers a Simple Solution to White Paper Registrations

By Amanda Ferrante, DemandGen Report

Content marketing has become a vital tool for marketers to generate product awareness and drive successful sales. Learn how to optimize your white paper content , and how Vitrium Systems’ technology will help you to capture accurate sales leads.

Read the full article, Experts Share Latest Strategies To Optimize Performance Of White Papers, Lead Gen Offers