Vitrium Systems

After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

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By Mike Bawden, Brand Central Station

Mike Bawden was given a sneak preview of PDFSalesLeads, Vitrium Systems’ sales lead generation software for PDF documents. Read how PDFSalesLeads provides a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them.

Read the full article – Vitrium Systems Offers a Simple Solution to White Paper Registrations

By Laurie McCabe, Hurwitz and Associates

Laurie McCabe, a  Partner at the SMB Group specializing in B2B marketing in the IT industry, reviews PDFSalesLeads as a solution for marketers to measure how well their PDF content performs in terms of lead generation. “They should be better quality leads,” says McCabe about the leads marketers will generate from PDFs enhanced with PDFSalesLeads.

Read the entire review: PDFSalesLeads-A Clever Solution to the Pesky PDF Problem

Vitrium Systems conducted a split test on their website for 60 days to identify if web forms lead to a significant loss in readership. The results were staggering. They lost 95% of their audience. Less than 5% off all unique visitors actually completed the form and many of the form fills were bogus. Vitrium turned to docmetrics i.e. ate their own dog food, and the results were mind-blowing. 45-50% of their audience was completing the form and the information was accurate!

To read the full article go to www.docmetrics.com

I came across this blog post from Brian Carroll, When is a “free download” no longer free?, which spoke about how people were tired of having to fill out web forms in order to read “free” content and then after reading it they would get bombarded with sales calls, whether or not they found the info valuable.

This is a perfect example of why docmterics offers a nice balance between web forms and open content.  Marketers and readers both walk away happy. Docmetrics allows you to place a customized form inside your document.  This allows you to tease / qualify / entice your readers before asking them for personal data (a refreshing give and take relationship).  In other words, you are allowing your reader to gather an understanding of what you have to offer before they identify themselves.  If what you offer solves their problem, they will be inclined to provide their contact information and the in-document form is a great way to facilitate this interaction. In either event (submit or skip) the reader will always receive your content.  This is critical.  Allowing your reader to “skip” the form will lead to better quality leads i.e. why fill in bogus data when you can skip the form entirely?

By Robert Williams and Peter Nieforth, for DMNews

Robert Williams, CEO and Chairman of Conversive, and Peter Nieforth, CEO and Co-Founder of Vitrium Systems, weigh in on the value of using web forms as a marketing tool and suggest valuable alternatives.

Find out more, here.

By Phil Leggiere

Phil Leggiere interviews Pat  Weilmeier, Director of Marketing at Vitrium Systems, about how the ubiquitous PDF can be used to analyze reader engagement and provide insight on how readers engage with PDF content.

Read the full interview: Realizing the Potential of PDF