By Dan Shea, PlanetPDF
Vitrium Systems has today launched PDFSalesLeads, a web-based application that allows organizations to generate sales leads from their PDF content. Learn how to start turning your PDFs into interactive, lead generating tools.
Read the full article – Vitrium Systems Launches PDFSalesLeads
After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.
While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.
The hype over Web 2.0 seems to have simmered down but there’s still a great deal of excitement in the B2B marketing community about what can be achieved using new online media. With the effectiveness of cutting-edge tactics remaining unproven, though, many marketers are clinging to their old online methods.
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here does this leave PDF? Well, when streaming video, blogs and so forth started to take hold, some commentators predicted the death of the white paper. In spite of this, PDF documents like white papers, case studies and data sheets remain vital tools for many B2B marketers, especially in the technology sector.
The fact is that, by allowing marketers to distribute traditional print-style materials online, PDF offers something very valuable that no other format can match. Furthermore, with today’s enhanced PDF technology, there’s no reason why electronic documents can’t engage prospects in a Web 2.0-style interactive experience.
There are great things that can be done, using Flash technologies, to turn PDF into an interactive document format. If marketers can get access to simple tools that leverage these technologies, they won’t have to choose between traditional techniques and interactive media – they’ll have the best of both worlds.
By Phil Leggiere
Phil Leggiere interviews Pat Weilmeier, Director of Marketing at Vitrium Systems, about how the ubiquitous PDF can be used to analyze reader engagement and provide insight on how readers engage with PDF content.
Read the full interview: Realizing the Potential of PDF
