Vitrium Systems

By Mike Bawden, Brand Central Station

Mike Bawden was given a sneak preview of PDFSalesLeads, Vitrium Systems’ sales lead generation software for PDF documents. Read how PDFSalesLeads provides a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them.

Read the full article – Vitrium Systems Offers a Simple Solution to White Paper Registrations

Who Reads Page 6 of Your White Paper?

Amy Wohl recently spoke to Keith Thompson of Vitrium Systems about how marketers should start measuring the success of their PDF white papers, not by the number of times it is downloaded, but by the number of sales leads it garners. The current method of gating white papers with web registration forms to capture sales leads, often causes readers to abandon the PDF document.

Find out more on Who Reads Page 6 of Your White Paper

Alltop.com which is Guy Kawasaki’s brainchild has launched a new content marketing category according to Joe Pulizzi’s blog junta42 . It’s worth noting how many more companies understand that you must have valuable content for your target audience. Content is king as David Meerman Scott says.

There’s a great article on marketers surviving the downturn on Sherpa’s blog this week titled, “SherpaBlog: Sequoia Capital Advises CEOs to Rely on Marketing to Survive Downturn”

One of the key ways to surviving the downturn and being ahead of others is to always be able to gather more actionable data about your target customer. One of the tips that Anne Holland gives is truly key, “Improve measurements company-wide so you know what to cut and what to invest more in.” I would take that tip one step further and also say that improving ways to measure your outreach efforts through your current content collateral will give you a head start over your competitors.

By Greg Meckbach, Destination CRM

Find out what companies Gartner has named to their 2008 report “Cool Vendors in CRM Marketing and Analytics” and why. Vitrium Systems was recognized as one of the “coolest of the cool” for their docmetrics PDF tracking solution.

Find out more here – Cool Vendors Make Marketing Look Hot