By Nettie Hartsock, Planet PDF
PlanetPDF interviews Thad McIlroy, editor and founder of “The Future of Publishing”, about the Adobe acquisition of Omniture and his predictions for how this could alter the ePublishing industry.
Read the full interview – Adobe buys Omniture: The story beneath the story and what it means for users
For immediate Release
VANCOUVER (November 5, 2009) A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.
By Don Fluckinger, Planet PDF
Vitrium Systems was the first to offer PDF analytics to content publishers, and with Adobe’s purchase of Omniture a new model for revenue generation from PDFs may develop.
Learn more from the full article – PDF Content Tracking: Could it Save the Publishing Industry?
By Don Fluckinger
The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored to be a Hulu-type digital store.
Help is on the way, and indeed it may already be here for some beleaguered publishers.
Interactive PDFs are an emerging format for porting paper publications to electronic editions. Not only do PDFs incur zero printing and shipping costs, they also lock down layouts for advertisers and magazine designers frustrated with graphic-design limitations posed by the user-controllable look and feel of web browsers. Their main drawback? They tend to be money losers or zero-gainers.
Amy Wohl recently spoke to Keith Thompson of Vitrium Systems about how marketers should start measuring the success of their PDF white papers, not by the number of times it is downloaded, but by the number of sales leads it garners. The current method of gating white papers with web registration forms to capture sales leads, often causes readers to abandon the PDF document.
Find out more on Who Reads Page 6 of Your White Paper
By Tom Pick, WebMarketCentral
Tom identifies both the pros and cons of using web forms that require readers to register themselves and provide personal information before being given access to a white paper. He suggests another method, using docmetrics, that can boost a marketer’s ROI when creating content for white papers, running search engine advertising, email campaigns, and other online media distribution channels.
Learn more about the benefits Tom has identified in Getting More Out of Each Click, Part 2: Docmetrics
By Nettie Hartsock, PlanetPDF
Vitrium Systems has just launched the latest version of its PDF analytics software, which allows users to insert embedded in-document forms into PDFs and negates the need for web forms to gather reader information.
Learn what new features this version of documetrics offers, here.
By Allen Stern, CenterNetworks
Allen Stern reviews docmetrics, explaining what the perceived benefits are and brings up questions that any user should know the answer to. “The concept behind Docmetrics is great and could have real potential over the long-term,” says Stern.
Read the rest of the review: Docmetrics: Know What’s Up With Your PDF Documents
By Eric Enge, StoneTemple Consulting
Eric Enge interview Peter Nieforth, CEO of Vitrium Systems, about how Vitrium’s innovative and award-winning technology is revolutionizing the way PDF documents are used. From document analytics to PDF monitoring, learn how Vitrium’s software can benefit your online marketing strategy and protect your value-added documents.
Read this interview: Eric Enge Interviews Peter Nieforth
