Vitrium Systems

After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

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By Don Fluckinger

The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored to be a Hulu-type digital store.

Help is on the way, and indeed it may already be here for some beleaguered publishers.

Interactive PDFs are an emerging format for porting paper publications to electronic editions. Not only do PDFs incur zero printing and shipping costs, they also lock down layouts for advertisers and magazine designers frustrated with graphic-design limitations posed by the user-controllable look and feel of web browsers. Their main drawback? They tend to be money losers or zero-gainers.

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NewMarketingTv: Interview with Peter Nieforth