Vitrium Systems

Adobe Systems expected to incorporate similar technology to Vitrium’s docmetrics using Omniture technology. A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.

For immediate Release

VANCOUVER (November 5, 2009) A newly-published report from The Future of Publishing makes a clear and compelling case for the value of measuring the metrics of PDF files.

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By Don Fluckinger

The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored to be a Hulu-type digital store.

Help is on the way, and indeed it may already be here for some beleaguered publishers.

Interactive PDFs are an emerging format for porting paper publications to electronic editions. Not only do PDFs incur zero printing and shipping costs, they also lock down layouts for advertisers and magazine designers frustrated with graphic-design limitations posed by the user-controllable look and feel of web browsers. Their main drawback? They tend to be money losers or zero-gainers.

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Who Reads Page 6 of Your White Paper? 

Amy Wohl recently spoke to Keith Thompson of Vitrium Systems about how marketers should start measuring the success of their PDF white papers, not by the number of times it is downloaded, but by the number of sales leads it garners. The current method of gating white papers with web registration forms to capture sales leads, often causes readers to abandon the PDF document.

Find out more on Who Reads Page 6 of Your White Paper

By Tom Pick, WebMarketCentral

Tom identifies both the pros and cons of using web forms that require readers to register themselves and provide personal information before being given access to a white paper. He suggests another method, using docmetrics, that can boost a marketer’s ROI when creating content for white papers, running search engine advertising, email campaigns, and other online media distribution channels.

Learn more about the benefits Tom has identified in Getting More Out of Each Click, Part 2: Docmetrics

By Allen Stern, CenterNetworks

Allen Stern reviews docmetrics, explaining what the perceived benefits are and brings up questions that any user should know the answer to. “The concept behind Docmetrics is great and could have real potential over the long-term,” says Stern.

Read the rest of the review: Docmetrics: Know What’s Up With Your PDF Documents

By Nettie Hartsock, PlanetPDF

In anticipation of the upcoming release of Adobe Reader 9 and Adobe Acrobat 9, Vitrium Systems has launched an updated version of docmetrics. Learn how docmetrics can track your PDFs and become a useful marketing tool for capturing reader information.

To read the article Vitrium Systems Rolls out Docmetrics

By Phil Leggiere

Phil Leggiere interviews Pat  Weilmeier, Director of Marketing at Vitrium Systems, about how the ubiquitous PDF can be used to analyze reader engagement and provide insight on how readers engage with PDF content.

Read the full interview: Realizing the Potential of PDF