Vitrium Systems

It seems that PDF content writers see the issue of gating content to be either black or white, gated PDFs or un-gated PDFs. They throw their arms up , unable to agree on whether it is best to gate content to capture information for sales lead generation or leave the content open.

Hiding PDF documents behind a web form is known as “gating” content, whether it is in the form of a white paper, data sheet or case study. Essentially, you will be only enabling access to that content if the reader is prepared to supply a wide range of their information to you. Many online marketers make use of this as a sales lead generation source, gathering as much information as possible from the reader in exchange for access to their white paper or data sheet. The downside with this sales lead generation method is that up to 95% of readers will forego a PDF when they come across a web form.

On the other end of the spectrum, ePublishers can choose to leave their electronic content un-gated, in order to share their content freely and push their thoughts out there. The obvious problem with this method is that the publisher will have absolutely no idea who is reading and downloading their PDF documents or if anyone is actually attracted to them at all.

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Yesterday, we officially launched our new product – PDFSalesLeads, which is the first solution to collect sales lead data from within PDF documents. Our CEO, Peter Nieforth, announced the launch at SIIA NetGain 2010 conference in San Francisco. PDFSalesLeads was also selected by NetGain to be one of three innovative new products to be presented to the conference attendees.

Christopher Hosford of BtoB Magazine wrote an article about how the PDFSalesLeads technology can be leveraged by marketers wanting to generate sales leads from their electronic documents. Make sure to read the full article – Vitrium Systems Tool Captures Leads from Downloaded Documents.

After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

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By Don Fluckinger

The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored to be a Hulu-type digital store.

Help is on the way, and indeed it may already be here for some beleaguered publishers.

Interactive PDFs are an emerging format for porting paper publications to electronic editions. Not only do PDFs incur zero printing and shipping costs, they also lock down layouts for advertisers and magazine designers frustrated with graphic-design limitations posed by the user-controllable look and feel of web browsers. Their main drawback? They tend to be money losers or zero-gainers.

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I recently read a blog post about how to use white papers for lead generation and the big debate was whether or not to gate your white paper with a web form or to have a call to action at the end.  What if there was a middle ground.  What if you could still query your white paper readers, like a web form, but have it at the end, middle or wherever, of your content that way you are asking for your readers information after they have been engaged with your content.

THERE IS A SOLUTION OUT THERE!

PDFSalesLeads, coming October 2009 does exactly what is described above.  PDFSalesLeads is a PDF lead generation tool that embeds a form within your PDF white paper so you can query your readers while they are engaged with your content.  Here is the BEST part, the form stays with the PDF white paper so you are able to obtain all the lead information from who ever the PDF white paper is passed along to…its the POWER of PASS ALONG!

PDFSalesLeads is the future of marketing your PDF documents.  From one marketer to another, using web forms is a thing of the past…if you really want to obtain more qualified sales leads you are going to try PDFSalesLeads, the ROI will present itself immediately!  Right now they are offering a FREE NO RISK TRIAL…check it out www.pdfsalesleads.com

White papers have become established as a cornerstone for most lead generation campaigns, and the content format continues to be one of the most successful response drivers during the recent economic downturn. For example, the 2009 Media Consumption Report from TechTarget showed white papers continued to be the top content source (cited by 66% of respondents) buyers turn to when evaluating new technology.

The content format also continues to have strong viral impact—one with 93% of buyers passing along up to half of the white papers they read/download, according to InformationWeek’s Best Practices Research Series on white papers. However, in order for white paper offers to stand out and succeed in a crowded field of lead gen offers, cutting edge marketers are realizing the need to stand out from the crowd by trying new approaches and integrating outside tools and tactics to optimize their content messaging.

Turn your white papers into lead generating machines, checkout PDFSalesLeads…a new lead generation tool for your PDF content!