Vitrium Systems

PDFSalesLeads was reviewed by Acquisition Engine as one of 3 Fresh Lead Generation Tools For the Savvy Digital Marketer. The article focused three of PDFSalesLeads’ main features and benefits:

• Custom Branded In-Document Forms
• Capture Pass-Along Reader Data
• CRM Integration with Salesforce

Receiving an AE rating of 9/10, Acquisition Engine recommends PDFSalesLeads to:

• eBook Authors for list building and connecting with the audience
• B2B Publishers to create new lead generation opportunities
• Viral Marketers to enhance content exposure and value

Make sure to check out the whole article!

Eloqua Customers First to Capitalize on Innovative Lead Generation Provided by Vitrium Systems and Broadstone Technology Group

Vitrium Systems and Broadstone Technology Group partner to provide Eloqua customers the opportunity to drive more leads from their PDF documents

San Francisco, October 19, 2010 –

Vic Almeida, Senior Product Consultant, Eloqua Corp and Peter Nieforth, CEO, Vitrium Systems at Eloqua Experience 2010

– Vitrium Systems Inc., a leading provider of PDF protection, tracking and interaction solutions, today announced a partnership with Broadstone Technology Group, LLC at the Eloqua Experience 2010 conference. Broadstone will integrate Vitrium’s PDF lead generation tool, PDFSalesLeads, with Eloqua’s marketing automation database, providing marketers with more leads and increased visibility into who is reading their white papers, datasheets and other PDF-based content.

BroadstoneConnect will allow Eloqua customers to easily embed forms within PDF documents that can be distributed across websites, email campaigns, social media channels and other marketing channels. Information collected from these forms are passed into the Eloqua database in real-time.

“We are excited to provide Eloqua customers with new technology to help increase the number of qualified leads generated by marketing,” shares Jason Trombley, Managing Director at Broadstone. “By leveraging Vitrium’s PDFSalesLeads, this will ease the distribution of PDF content and provide new insight into how and why content is being accessed, which is valuable marketing knowledge.”

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IMC Vancouver 2010 wrapped up yesterday, with Vitrium Systems as one of the conference’s sponsors. Our booth was located in the main gathering area at the Four Seasons Vancouver, with a handful of other sponsors, including Antarctica Digital, First Data, and UBC Continuing Studies. We were showcasing our PDF lead generation software, PDFSalesLeads.

Several attendees stopped by our booth and entered to win a Grouse Mountain Zipline Adventure for 2. We haven’t drawn the winner yet, but for those of you who entered, keep an eye out in your inbox for an email announcing the contest winner soon!

A few of our favourite speakers included:

• Peter Hrabinsky, Director of Marketing for Antarctica Digital – Ways to Ignite Your Social Media Initiatives
• Chris Breikss of 6smarketing – Integrating Email Marketing with Social Media

And of course…

Guy Kawasaki! Speaking about “Enchantment: The Art of Changing Hearts, Minds, and Actions”, Guy inspired the audience to be enchanting, to enchant customers with their products and services, and how specifically they can achieve the status of “enchanting”.

Conferences coming up for Vitrium Systems include Adobe Max and Salesforce’s Dreamforce, make sure to stop by our booth at both events!

The first day of IMC Vancouver 2010 involved 4 different intense training sessions on various areas of internet marketing. From social media strategy, to setting up pay-per-click campaigns, seminar leaders shared their expertise with attendees.

Vitrium’s booth showcased our PDF lead generation solution – PDFSalesLeads, where our knowledgable sales representatives helped conference attendees understand how they can be leveraging their PDFs to generate more sales leads. Many internet marketers, in particular B2B marketers, gate their PDF documents behind web registration forms that deter visitors from downloading the PDF. PDFSalesLeads embeds a contact form into the PDF, allowing viewers to preview your content (if you want them to). By previewing some of the content, readers are able to engage with the document and assess whether or not they want to read the rest of it. Engaged readers are more willing to provide accurate contact info for your sales department to follow up with!

Follow what’s happening at IMC on twitter, just search for #IMCYVR to keep up-to-date!

Tomorrow, Vitrium Systems will be attending IMC Vancouver 2010 at the Four Seasons Hotel. As one of the exhibitors, you will be able to find our booth in the Ballroom Foyer. Make sure you stop by our booth in between speakers!

Day 1 of the conference involves intensive training sessions on various topics related to successfully marketing on the web. Days 2 and 3 consist of short speaker sessions, these are the speakers we are looking forward to seeing on Day 2:

• Writing for the Web with Crawford Killan – Room 3 at 9:45am
• Ways to Ignite Social Media Initiatives with Peter Hrabinsky, Director of Marketing for Antarctica Digital – Room 1 at 1pm
• Online marketing Scandinavia Style: How to create big results in a small market with Steen Rasmussen & Henrik Stenmann, Senior Partners IIH Nordic – Room 2 at 1:45am
• Augmented Reality – Enhancing Interactive Marketing with Mathijs Gajentaan, CEO and co-founder of Winvolve – Room 3 at 3pm

On Day 3, make sure you catch these speakers:

• Enchantment: The Art of Changing Hearts, Minds, and Actions with Guy Kawasaki, CEO of Garage Technology Ventures
• Integrating Email Marketing with Social Media with Chris Breikss, 6S marketing
• Fifteen Ways to Destroy Your Social Media Marketing (and some ways to make it stronger) with Jeff Nelson, CEO of Anduro Marketing

Check out IMC’s full schedule to find out who all their speakers are. It’s going to be a great show, so make sure to check out our tweets from it!

By Barbara Brynko, LexisNexis

July 1, 2010

Vitrium Systems has discovered more than one method to harness theuntapped information about potential customers within enterprise-driven PDFs.

“We have found ways to control, track, and interact with your PDFs,” says Peter Nieforth, CEO and co-founder of the Vancouver, British Columbia-based Vitrium Systems. Enterprises can now engage more with users who are interacting with their content.

The latest tool in Vitrium’s suite of products is PDFSalesLeads, aweb-based application that lets publishers capture qualified sales leads via interactive forms embedded within a document. Suppose a car manufacturer provides a PDF with the specs on a new car to a potential customer, says Nieforth. The car manufacturer can embed a form in the PDF to set up an appointment for a test drive. The user interest is there already, he says, and the smart-document technology can get the user engaged with the car manufacturer or dealership right on the spot. PDF-SalesLeads captures data on sales leads as readers are interacting with the document, he says, and the embedded forms send the data about these readers directly to the publisher in real time as thedocuments are read, shared, or passed along to others.

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Computex Taipei 2010 has ended for the 30^th year and I got to see many great products.  Some products are on sale now while other products are concept, pre-commercial or about to head into production and will hit store shelves in the months ahead!

Let’s kick things off with a note about the next wave of mobile computing and our excitement at Vitrium Systems.  I wrote earlier this week that, “the PC is dead!”  That’s tough to say when there are over a billion personal computers in use.  Transformation is occurring with PC’s faster than ever before. Consider that it may be a combination of innovation, connectivity and the cloud!  Everything is heading into the cloud with the latest chips, improved power management, and increased functionality with better user interfaces.  So at Computex Taipei, I saw an explosion of new devices and new categories all rushing to market. It reminds me of Boujolais nouveau and the race to get the first bottles of the vintage to market. 

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Vitrium Systems Releases PDFSalesLeads – The First Solution to Collect Sales Leads Data from within PDF Documents

New Tool to Find the Right Customers Faster

Taipei, Taiwan – June 8, 2010
Vitrium Systems, a leading technology vendor in smart document technology, announced the Asia Pacific release of PDFSalesLeads today at Smart Cloud Canada being held at the Far Eastern Plaza Hotel in Taipei, Taiwan.  PDFSalesLeads is the first web-based application to allow publishers to capture qualified sales leads through interactive forms embedded within PDF documents.

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Yesterday, we officially launched our new product – PDFSalesLeads, which is the first solution to collect sales lead data from within PDF documents. Our CEO, Peter Nieforth, announced the launch at SIIA NetGain 2010 conference in San Francisco. PDFSalesLeads was also selected by NetGain to be one of three innovative new products to be presented to the conference attendees.

Christopher Hosford of BtoB Magazine wrote an article about how the PDFSalesLeads technology can be leveraged by marketers wanting to generate sales leads from their electronic documents. Make sure to read the full article – Vitrium Systems Tool Captures Leads from Downloaded Documents.

Vitrium Systems Launches PDFSalesLeads – The First Solution to Collect Sales Lead Data from Within PDF Documents

SAN FRANCISCO – May 24, 2010 — Vitrium Systems, a leading technology vendor in smart document technology, announced the official launch of PDFSalesLeads today at SIIA NetGain Conference and Road Trip for Innovation. PDFSalesLeads is the first web based application to allow publishers to capture qualified sales leads through interactive forms embedded within documents.

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