Vitrium Systems

By Barbara Brynko, LexisNexis

July 1, 2010

Vitrium Systems has discovered more than one method to harness theuntapped information about potential customers within enterprise-driven PDFs.

“We have found ways to control, track, and interact with your PDFs,” says Peter Nieforth, CEO and co-founder of the Vancouver, British Columbia-based Vitrium Systems. Enterprises can now engage more with users who are interacting with their content.

The latest tool in Vitrium’s suite of products is PDFSalesLeads, aweb-based application that lets publishers capture qualified sales leads via interactive forms embedded within a document. Suppose a car manufacturer provides a PDF with the specs on a new car to a potential customer, says Nieforth. The car manufacturer can embed a form in the PDF to set up an appointment for a test drive. The user interest is there already, he says, and the smart-document technology can get the user engaged with the car manufacturer or dealership right on the spot. PDF-SalesLeads captures data on sales leads as readers are interacting with the document, he says, and the embedded forms send the data about these readers directly to the publisher in real time as thedocuments are read, shared, or passed along to others.

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	vitriumsystems Vitrium Systems: Generating Sales Leads http://www.vitrium.com/ylh (via @vitriumsystems) by Barbara Brynko at LexisNexis
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Computex Taipei 2010 has ended for the 30^th year and I got to see many great products.  Some products are on sale now while other products are concept, pre-commercial or about to head into production and will hit store shelves in the months ahead!

Let’s kick things off with a note about the next wave of mobile computing and our excitement at Vitrium Systems.  I wrote earlier this week that, “the PC is dead!”  That’s tough to say when there are over a billion personal computers in use.  Transformation is occurring with PC’s faster than ever before. Consider that it may be a combination of innovation, connectivity and the cloud!  Everything is heading into the cloud with the latest chips, improved power management, and increased functionality with better user interfaces.  So at Computex Taipei, I saw an explosion of new devices and new categories all rushing to market. It reminds me of Boujolais nouveau and the race to get the first bottles of the vintage to market. 

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	vitriumsystems @peternieforth blogs again from #Computex - Future of Mobile Personal Computing http://www.vitrium.com/cdb
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New Tool to Find the Right Customers Faster

Taipei, Taiwan (June 8, 2010) Vitrium Systems, a leading technology vendor in smart document technology, announced the Asia Pacific release of PDFSalesLeads today at Smart Cloud Canada being held at the Far Eastern Plaza Hotel in Taipei, Taiwan.  PDFSalesLeads is the first web-based application to allow publishers to capture qualified sales leads through interactive forms embedded within PDF documents. 

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	kapildabi RT @vitriumsystems: Vitrium Systems Releases PDFSalesLeads –The First Solution to Collect Sales Leads Data from within PDF Documents http://www.vitrium.com/i60
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	vitriumsystems Vitrium Systems Releases PDFSalesLeads –The First Solution to Collect Sales Leads Data from within PDF Documents http://www.vitrium.com/i60
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Yesterday, we officially launched our new product – PDFSalesLeads, which is the first solution to collect sales lead data from within PDF documents. Our CEO, Peter Nieforth, announced the launch at SIIA NetGain 2010 conference in San Francisco. PDFSalesLeads was also selected by NetGain to be one of three innovative new products to be presented to the conference attendees.

Christopher Hosford of BtoB Magazine wrote an article about how the PDFSalesLeads technology can be leveraged by marketers wanting to generate sales leads from their electronic documents. Make sure to read the full article – Vitrium Systems Tool Captures Leads from Downloaded Documents.

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	vitriumsystems Vitrium Systems Tool Captures Leads from Downloaded Documents http://www.vitrium.com/tke
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For Immediate Release

SAN FRANCISCO (May 24, 2010) — Vitrium Systems, a leading technology vendor in smart document technology, announced the official launch of PDFSalesLeads today at SIIA NetGain Conference and Road Trip for Innovation. PDFSalesLeads is the first web based application to allow publishers to capture qualified sales leads through interactive forms embedded within documents.

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I recently read a blog post titled “A New Tactic for White Paper Lead Generation,” which clearly explained both the pros and cons of current white paper distribution tactics. The post examined both free distribution (ungated content) of the white paper and hiding it behind a web form (gated content).

Ungated Content:

Pros: Disseminates your information quickly and to many more people, as free white papers are passed along to other business contacts more readily than gated content.

Cons: It is unable to capture leads and define who your target readers are, and also makes it difficult to require readers to register for your white papers after they have been give out for free.

Gated Content:

Pros: Captures leads and provides a measurable return on investment

Cons: May captures poor leads with fake or inadequate information, and does not measure the bounce rate of users unwilling to go through with the registration process

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	vitriumsystems @Califcc thanks for the RT about our vitrium.com blog post: White Paper Lead Generation http://www.vitrium.com/8gq
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	califcc RT @vitriumsystems: White Paper Lead Generation http://www.vitrium.com/8gq (via @vitriumsystems)
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Immediate Release

December 22, 2009 — Vitrium Systems, today announced that their PDFSalesLeads™ application is being used to power a PDF-based e-book created for the PODIUM PDF e-book connects visitors and guests of the 2010 Winter Games with innovative companies and technologies being developed in British Columbia.

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By Dan Shea, PlanetPDF

Vitrium Systems has today launched PDFSalesLeads, a web-based application that allows organizations to generate sales leads from their PDF content. Learn how to start turning your PDFs into interactive, lead generating tools.

Read the full article – Vitrium Systems Launches PDFSalesLeads

After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

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By Mike Bawden, Brand Central Station

Mike Bawden was given a sneak preview of PDFSalesLeads, Vitrium Systems’ sales lead generation software for PDF documents. Read how PDFSalesLeads provides a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them.

Read the full article – Vitrium Systems Offers a Simple Solution to White Paper Registrations