White Paper Lead Generation

I recently read a blog post titled “A New Tactic for White Paper Lead Generation,” which clearly explained both the pros and cons of current white paper distribution tactics. The post examined both free distribution (ungated content) of the white paper and hiding it behind a web form (gated content).

Ungated Content:

Pros: Disseminates your information quickly and to many more people, as free white papers are passed along to other business contacts more readily than gated content.

Cons: It is unable to capture leads and define who your target readers are, and also makes it difficult to require readers to register for your white papers after they have been give out for free.

Gated Content:

Pros: Captures leads and provides a measurable return on investment

Cons: May captures poor leads with fake or inadequate information, and does not measure the bounce rate of users unwilling to go through with the registration process

(more…)

0 Comments

[PRESS RELEASE] PDFSalesLeads™ Technology Helps BC Companies Connect with 2010 Olympic Media and Guests

Immediate Release

December 22, 2009 — Vitrium Systems, today announced that their PDFSalesLeads™ application is being used to power a PDF-based e-book created for the PODIUM PDF e-book connects visitors and guests of the 2010 Winter Games with innovative companies and technologies being developed in British Columbia.

(more…)

0 Comments

Vitrium Systems Launches PDFSalesLeads

By Dan Shea, PlanetPDF

Vitrium Systems has today launched PDFSalesLeads, a web-based application that allows organizations to generate sales leads from their PDF content. Learn how to start turning your PDFs into interactive, lead generating tools.

Read the full article – Vitrium Systems Launches PDFSalesLeads

0 Comments

PDF Documents: Online Marketing 2.0

After staying static for many decades and consisting mainly of annoying magazine blow-in cards and junk mail, direct marketing’s taken a whirlwind ride through the last 15 years as the Internet changes the way we all view media.

While some markets still rely heavily on paper means of reaching sales leads, the costs associated with printing, mailing, and data entry—especially in a down economy—are too much for many companies to bear. That, and restrictions set by the Federal Trade Commission’s CAN-SPAM Act of 2003 have businesses rebuilding their marketing efforts by using PDF documents.

(more…)

0 Comments

Vitrium Systems Offers a Simple Solution to White Paper Registrations

By Mike Bawden, Brand Central Station

Mike Bawden was given a sneak preview of PDFSalesLeads, Vitrium Systems’ sales lead generation software for PDF documents. Read how PDFSalesLeads provides a solution to the dilema of making prospects register to download PDF’s online or giving digital documents away without any idea of who’s reading them.

Read the full article – Vitrium Systems Offers a Simple Solution to White Paper Registrations

0 Comments

Web Based PDF Tracking Tool

By Printoolz.com

Vitrium Systems, a leading PDF-technology vendor, today announced the launch of PDFSalesLeads, a web-based application that allows organizations to easily generate valuable sales leads from their PDF content.

Read the full article – Web Based PDF Tracking Tool

0 Comments

PDFSalesLeads-A Clever Solution to the Pesky PDF Problem

By Laurie McCabe, Hurwitz and Associates

Laurie McCabe, a  Partner at the SMB Group specializing in B2B marketing in the IT industry, reviews PDFSalesLeads as a solution for marketers to measure how well their PDF content performs in terms of lead generation. “They should be better quality leads,” says McCabe about the leads marketers will generate from PDFs enhanced with PDFSalesLeads.

Read the entire review: PDFSalesLeads-A Clever Solution to the Pesky PDF Problem

0 Comments

PDF Content + Tracking the Next Big Thing for Publishers

By Don Fluckinger

The flagging economy launched torpedoes at the grand old-media Condé Nast fleet yesterday, sinking Gourmet, Cookie, Modern Bride and Elegant Bride. The moves—including a rumored 180 layoffs connected to those magazines—come as the publishing industry struggles to invent new models to derive income from its content, one of them rumored to be a Hulu-type digital store.

Help is on the way, and indeed it may already be here for some beleaguered publishers.

Interactive PDFs are an emerging format for porting paper publications to electronic editions. Not only do PDFs incur zero printing and shipping costs, they also lock down layouts for advertisers and magazine designers frustrated with graphic-design limitations posed by the user-controllable look and feel of web browsers. Their main drawback? They tend to be money losers or zero-gainers.

(more…)

0 Comments

White Paper Lead Generation with PDF Sales Leads

I recently read a blog post about how to use white papers for lead generation and the big debate was whether or not to gate your white paper with a web form or to have a call to action at the end.  What if there was a middle ground.  What if you could still query your white paper readers, like a web form, but have it at the end, middle or wherever, of your content that way you are asking for your readers information after they have been engaged with your content.

THERE IS A SOLUTION OUT THERE!

PDFSalesLeads, coming October 2009 does exactly what is described above.  PDFSalesLeads is a PDF lead generation tool that embeds a form within your PDF white paper so you can query your readers while they are engaged with your content.  Here is the BEST part, the form stays with the PDF white paper so you are able to obtain all the lead information from who ever the PDF white paper is passed along to…its the POWER of PASS ALONG!

PDFSalesLeads is the future of marketing your PDF documents.  From one marketer to another, using web forms is a thing of the past…if you really want to obtain more qualified sales leads you are going to try PDFSalesLeads, the ROI will present itself immediately!  Right now they are offering a FREE NO RISK TRIAL…check it out www.pdfsalesleads.com

0 Comments

[PRESS RELEASE] Vitrium Systems Realizes 148% Sales Growth

For immediate Release

VANCOUVER (August 25, 2009) Vitrium Systems, a leading PDF-technology vendor, today announced a 148% increase in revenue for its fiscal year ending June, 2009.

“The success we experienced this past year makes this an exciting time for Vitrium,” stated Peter Nieforth, Founder and CEO of Vitrium Systems.

(more…)

0 Comments