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Gartner Cool Vendors in CRM Marketing and Analytics, 2008
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Vitrium White Paper

Beyond DRM: What Publishers Need to Know

Abstract
Beyond DRMOnline publishers need to protect their documents without making access to content unnecessarily complex. Many would also benefit from understanding their secondary – often unauthorized – readers. In this complimentary white paper we explore:

  • approaches to document security
  • online content sharing and how to benefit from “pass-along”
  • how to improve the reader experience
  • ways to protect online documents while making the content more attractive to authorized readers

In discussing these issues, we hope to address the potential of online content sharing in a new way and help you to consider the opportunities that come with a focus on content – not document – security.

Introduction
Most document security companies concern themselves solely with the prevention of unauthorized access to content. Online publishers, on the other hand, struggle to find the correct balance between document security and a satisfactory reader experience.

Recently, a new approach to document security has given online content publishers the ability to protect their content without adding unnecessary complexity to document access. This new approach can also make documents a rich source of insight into their readers.

In this white paper we examine some of the current approaches to Digital rights management (DRM) and the considerations for copyright holders striving to prevent the unauthorized duplication of their works. We review the issues surrounding online content sharing, how to create an ideal experience for readers and some of the unexpected benefits that can come from document security.

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