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5 DRM Mistakes Publishers Make

Mar 10, 2016 1:28:44 AM

5 DRM Mistakes Publishers MakeDigital rights management (DRM) is a technological constraint on what a user can do with a document. DRM involves some form of encryption that locks a document to a user’s identity, so they can’t share with any unauthorized readers. DRM has become one of the more important topics for publishers however, are they utilizing DRM at its fullest? Here are the 5 DRM mistakes publishers make.
1. Harder than necessary to gain access to protected content
The more protected the content is, the more complex a protection system will be to install and use. What is the right amount of protection? The right amount of protection depends on what sort of content is being protected. There is always a tradeoff between ease-of-use and protection.
2. Protecting static content
Should every type of content be protected? It depends on the situation. If a publisher needs to attract a target market, it is sometimes a good idea to leave content that is perceived as more valuable in the public unprotected. Having a DRM system can provide publishers with the ability to choose exactly which content to protect.
3. Attempting to integrate and customize DRM alone
Distributing files to hundreds or maybe thousands of end-users can be very complicated. This is a reason why DRM software companies are able to demand high prices for their technology. DRM companies usually can provide customization and have seen hundreds of customer implementations. The more customized your DRM implementation, the more difficult it will be to maintain as new formats and new versions of devices continue to proliferate. It is better to leave the integration and customization to the experts.
4. Design DRM to be flexible
Having a password to open a document is the easiest security method to break. Users can share their username and password with other unauthorized readers. Publishers need to be able to define permission policies for both users and documents, and which lets them revoke access at any time after they’ve distributed their content.
5. Most expensive solution isn’t necessarily the best
Expensive DRM does not mean more protection. DRM software can be very expensive. The reason for this is because of the engineering resources and the time developers put in. It also depends on how complex you want your DRM system to be. If the system is more complex, it’ll be more expensive. In the end it depends on what kind of solution you want as a content owner.
Read more in Beyond DRM – 6 Steps to Great Reader Experiences.