Vitrium Systems Inc., one of Canada’s leading provider of file security and digital rights management (DRM) software , announced today that Lawrence Liu has joined its team as the new Director of Sales and Business Development. Mr. Liu will lead Vitrium’s enterprise sales team and partner channel , as the company moves into new markets and expands its file encryption and analytics product line.Mr. Liu’s primary role will be to build on the company’s current growth path and increase market reach by bringing on enterprise-level customers and growing Vitrium’s global partnership network. Prior to joining Vitrium, Mr. Liu served as Director of Sales at Bazinga Technologies, where he was responsible for the creation and execution of the company’s strategic sales plan, as well as overseeing growth in new markets and industry verticals.
Mr. Liu has built a successful career growing revenues for industry giants and has experience working in international markets and with global value-added resellers and systems integrators. With over eighteen years’ experience introducing leading technologies to new markets, verticals, and Fortune 500 companies, Mr. Liu will be a key player in Vitrium’s continued success.
Taking a customer advocate approach, Mr. Liu states that “customer and product fit is one of the most important factors in a company’s continued success in the business software world. As businesses become more complex, and Vitrium’s suite of products continue to expand and strengthen, our role is to ensure that we evolve together with our customers’ business needs.”
Mr. Liu joins the Vancouver, Canada software firm because of its successful track record and product evolution under the leadership and direction of CEO, Susan Daly. Focusing on how digital rights management technology is used, Ms. Daly has set out to innovate the industry by prioritizing ease-of-use in its DRM solutions – both for the content owner and users who access the secured content. “As a software development company, Vitrium strives to innovate and bring to market technology and features that will offer security for customers while still offering ease-of-use for them and their end users, which is no easy feat in the DRM market. As a small and agile team, Vitrium needs big talent. I cannot imagine a better fit for Vitrium than Lawrence Liu who will help accelerate growth and introduce this technology to new markets locally and globally.”