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  • When Free Content isn’t Really Free

    June 2, 2008

    By Pat Weilmeier, DM News

    Learn what the trade-offs are for marketers when it comes to white paper distribution methods. Web forms that require readers to provide personal information in exchange for a free white paper often deter readers from downloading it or providing accurate information.
    Learn what alternatives exist when it comes to capturing leads from your PDF marketing materials in When Free Content isn’t Really Free