I read the article posted on April 20th, 2009 – “Who benefits from DRM?”
While I agree with the article in principle, I’m not convinced that DRM is all “bad.” I do, however, believe the underlying philosophy behind DRM and how DRM solutions are sold is seriously flawed.
For instance, by distributing content electronically the publisher and reader benefit from faster delivery and reduced fees. As a publisher, if you plan to use a DRM solution, why not enforce a shelf-life on protected files? Who said an e-Book or a Newsletter should live for ever?
From a reader’s perspective, maybe they are ok paying a little less for an electronic copy because of a truncated shelf-life, 2-3 years for example. Heck, the publisher might even allow them to print a copy for reference before the document expires.
This approach allows the publisher to maintain their margins, they don’t have to have a life-long subscription to a DRM service, and the readers are fully aware that the document will expire. This may not work in every situation, but neither does DRM (smile).Be prepared to say no. If the client and reader requirements are not a match, do not force them to buy your solution.
I know there is a little Sales 101 mixed into my suggestions, but sometimes we lose sight of the basics.
Anyways, great article. I hope you can appreciate a difference of opinion even if I have a vested interest in DRM succeeding.
One more selfish plug…you can see our solution in action at www.protectedpdf.com.
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