Eloqua Customers First to Capitalize on Innovative Lead Generation Provided by Vitrium Systems and Broadstone Technology Group

Vitrium Systems and Broadstone Technology Group partner to provide Eloqua customers the opportunity to drive more leads from their PDF documents

San Francisco, October 19, 2010 -

Vic Almeida, Senior Product Consultant, Eloqua Corp and Peter Nieforth, CEO, Vitrium Systems


-- Vitrium Systems Inc., a leading provider of PDF protection, tracking and interaction solutions, today announced a partnership with Broadstone Technology Group, LLC at the Eloqua Experience 2010 conference. Broadstone will integrate Vitrium's PDF lead generation tool, PDFSalesLeads, with Eloqua's marketing automation database, providing marketers with more leads and increased visibility into who is reading their white papers, datasheets and other PDF-based content.

BroadstoneConnect will allow Eloqua customers to easily embed forms within PDF documents that can be distributed across websites, email campaigns, social media channels and other marketing channels. Information collected from these forms are passed into the Eloqua database in real-time.

"We are excited to provide Eloqua customers with new technology to help increase the number of qualified leads generated by marketing," shares Jason Trombley, Managing Director at Broadstone. "By leveraging Vitrium's PDFSalesLeads, this will ease the distribution of PDF content and provide new insight into how and why content is being accessed, which is valuable marketing knowledge."

"Eloqua customers will be the first to capitalize on this opportunity to drive more leads from their white papers, case studies and other PDF-based content," says Peter Nieforth, CEO at Vitrium Systems. "PDFSalesLeads provides a better way to capture leads from PDFs as the traditional method of using web forms is limited. Broadstone is paving the way for Eloqua customers to get that edge!"

To join the BroadstoneConnect Beta Program, please visit: http://www.broadstonetech.com/solutions/beta/

About Vitrium Systems
Vitrium Systems provides Smart Document Technology that empowers publishers of PDF documents to control, track and interact with their readers. With Vitrium's innovative technology, organizations can create intelligent PDFs that control and protect content, track and analyze reader behavior, and generate sales leads. For more information, visit www.vitrium.com.

About Broadstone Technology Group

Broadstone Technology Group partners with the industry leaders in CRM, marketing automation, and smart document technology to create unique web-based solutions. Helping organizations streamline their sales and marketing efforts and giving your team access to the important information they require wherever they are. For more information, visitwww.broadstonetech.com.

Read more like this